The Salary Man Catnip-filled

how it started

One day I thought of an idea of a catnip toy for our cats. I do a lot of my work with my partner, creating projects for books and merch. My partner thought it’d be great if those businessmen were running away from the cats. I suggested them being “salarymen”—a term used in Asia calling office workers who get salaries.

brainstorming

We wanted the illustrations on the toys to be in anime/ manga style. 

The task is divided into two major roles when the actual production happens. He writes I create images.

creative | art direction

style

The Keywords were 80’s, Manga/ Manhwa style, Running, Suits, Urban, Office buildings, Night

ref) Goglo13, City Hunter, Godzilla.

color

The Color scheme should reflect the Nighttime Urban City, Strong contrast, Cool, Urgent, Neon signs. Complementary colors like yellow and purple will create a sense of urgency.

Primary: Yellow, Purple

Secondary: Black and white

Third: Orange, Red, Navy

I started looking for people running away from Godzilla-like monsters. I found an image of the Beatles running away from Godzilla that somebody put together.

For the logo, City Hunter’s book cover became a great inspiration. 

I liked that it captured the dynamic city life and urgency of the situation the illustrated characters will be set it.